Time is not money. It’s your most valuable asset. We work with many clients that have a desire to win back their time by allowing our teams to help them with marketing strategies using more effective programs that deliver strong results.
We have a comprehensive history in the areas of both research and marketing. With over 20 years in the TV, newspaper and radio industries, Beyond Creative Marketing evolved into an independent agency working on projects for a variety of clients from across the United States. We hold a fresh perspective on marketing strategy with a particular focus on digital solutions and integrated marketing campaigns that include television, print, direct mail, radio, on-site promotions, social media, digital and mobile technologies. As former corporate media executives and newly inspired entrepreneurs, we have a personal understanding of the dedication and passion required to become a successful business owner. Our goal is to grow your business with unique, creative and profitable marketing strategies.
Beyond Creative Marketing's promise to you is that we will not ask for your business unless we can improve it.
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MEET THE OWNER
Hello, I'm Jackie And I 💜 small businesses!
I founded Beyond Creative Marketing after decades in corporate media and building an international academy. I began my career at a small community newspaper twenty years ago. After learning the dynamics of marketing and advertising, I moved to the automotive sales division at the St. Louis Post-Dispatch. A few years later, I was managing that multi-million-dollar division through the biggest shift in the newspaper industry as automotive dealers around the country were filing bankruptcy. |
In the observation that the landscape was changing, I moved through various divisions helping to strategically grow with mergers in the recruitment, retail, and classified division. I managed the growth of Stltoday.com, contributing to a 10-million-dollar growth program.
Over the next several years, I would manage the digital divisions at 11 radio stations across St. Louis with a team of over 50 sales reps across the radio brands.
I also invested time learning the dynamic of television as I worked at Fox 2 News. With my passion to really understand how to grow companies, I launched a marketing agency. This created opportunities to work with many communities on big projects such as the Great Race in Kirkwood and with every media company across the St. Louis Metro area. During this time, I served on the Board of Directors for the Kirkwood/Des Peres Chamber of Commerce. After much success, I sold that agency to help a friend build an international sports academy. In my time there, we grew enrollment 236%. We grew from enrolling students from 15 countries to over 25 countries. I helped with the negotiations on the acquisition of a new campus that helped position the school for growth for many years to come.
I have worked as a media seller in newspapers, magazines, direct mail, radio, television and all emerging digital technologies. I also experienced the other side of the table as a media buyer for many companies across the region and the country. Helping to launch many new companies and build an entrepreneur program at an international academy has created a space for me to learn how to build business on any budget through creative resources and design.
Today, I have jumped into a new adventure building my own company as I leverage two decades of "behind-the-scenes" wisdom from some of the biggest media companies in the country.
How can I help YOU grow YOUR business?
Schedule a consultation today!
Over the next several years, I would manage the digital divisions at 11 radio stations across St. Louis with a team of over 50 sales reps across the radio brands.
I also invested time learning the dynamic of television as I worked at Fox 2 News. With my passion to really understand how to grow companies, I launched a marketing agency. This created opportunities to work with many communities on big projects such as the Great Race in Kirkwood and with every media company across the St. Louis Metro area. During this time, I served on the Board of Directors for the Kirkwood/Des Peres Chamber of Commerce. After much success, I sold that agency to help a friend build an international sports academy. In my time there, we grew enrollment 236%. We grew from enrolling students from 15 countries to over 25 countries. I helped with the negotiations on the acquisition of a new campus that helped position the school for growth for many years to come.
I have worked as a media seller in newspapers, magazines, direct mail, radio, television and all emerging digital technologies. I also experienced the other side of the table as a media buyer for many companies across the region and the country. Helping to launch many new companies and build an entrepreneur program at an international academy has created a space for me to learn how to build business on any budget through creative resources and design.
Today, I have jumped into a new adventure building my own company as I leverage two decades of "behind-the-scenes" wisdom from some of the biggest media companies in the country.
How can I help YOU grow YOUR business?
Schedule a consultation today!
BRAND STRATEGY |
Strategizing your path to
What is Brand Strategy? We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.
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Brand PurposeA powerful brand purpose sets out how a company intends to change the world in a positive way. It has a role with the focus of uniting customers and culture towards a common goal. It is a statement of belief, hope and pursuit of purpose.
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Brand PositioningHow a brand is perceived in the context of competitive alternatives. Brand positioning statements include a target customer definition, brand essence, brand promise, brand archetype and brand personality. It gives the intended brand position greater depth.
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Market StrategyA good marketing strategy unites all marketing goals into a comprehensive plan that is designed to brings results towards the business goal.
Beyond Creative Marketing offers an in-depth marketing strategy model that is designed to align vision with goals and tactical implementations that get results. |
The Impact of Great Strategy
"Presenting a brand consistently across all platforms can
increase revenue by up to 23%."
-Forbes
increase revenue by up to 23%."
-Forbes
